Lesson List

Welcome to the Bootcamp AI Digital Marketing Program

Welcome to Digital Marketing

Becoming a digital marketer is a journey — let us be your guide. In this course, we give you a framework to help you organize and plan your approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

The Digital Marketing Framework

What Your Business

Who When Your Customer

Where Marketing Channels

Why Marketing Objectives KPIs

Prepare to Market

Plan Your Content Strategy

Content is at the core of all marketing activity. In this course you will learn how to plan your content marketing, develop content that works well for your target audience, and measure its impact

Create Content

Distribute Promote Content

Optimize Website UX Landing Pages

Measure Impact

Jobs in Content Marketing

Social Media Landscape

Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

Social Media Channels

Social Media Content

Implement Monitor Campaigns

Measure Impact

Market Your Content

Jobs in Social Media Marketing

Intro to Social Media Advertising

Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

Choose the Right Platforms

Facebook – Getting Started

Facebook – Create Ad Sets

Facebook – Create Manage Ads

Create a Facebook Campaign (Part 1)

Run a Facebook Campaign (Part 2)

Jobs in Social Media Advertising

How Search Works

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign.

Keywords

Tags and Site Structure

Link-Building

SEO Audit and the Future of SEO

Conduct an SEO audit

Jobs in SEO

Intro to SEM

Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute and optimize an effective ad campaign using Google Ads.

Keywords

Text Ads

Ad Rank and Maximum CPC bid

Navigate AdWords

Metrics and Optimization

Run an AdWords Campaign (Part 1)

Run an AdWords Campaign (Part 2)

Jobs in SEM

How Do Display Ads Work

Display advertising was the first form of advertising on the web. It’s still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads.

Display Ads and Targeting

Display Advertising Sales Models

Display Advertising with AdWords

Video Advertising

Evaluate a Display Ad Campaign

Jobs in Display Advertising

Email List Generation

Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

Create an Effective Email Campaign

Create an Email Plan

Measure Results

Market with Email

Jobs in Email Marketing

Get Oriented in Google Analytics

Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you’ll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, understand engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize our marketing budgets.

Understand Your Audience

Evaluate Acquisition

Understand Behavior

Evaluate Conversion

Jobs in Digital Marketing Analytics

Create a Marketing Plan and Conclusion

Create Your Portfolio

Marketing Analytics – Take Away

Conclusion

Digital Marketing Extras

Go to course home
01. Introduction
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